Why isn't Happy Hour every hour?

Happy Hour as defined by dictionary.com is "a cocktail hour or longer period at a bar, during which drinks are served at reduced prices..."

Simply put - Who doesn't need a drink after a hard day at the office?

Most sources point to "Happy Hour" originating in the early 1900's with it becoming more mainstream in the late 1950's. Through the decades, Happy Hour, as we know it today, exploded in popularity. Most if not all bars and even some restaurants have Happy Hour drink specials. Some places even have live music or entertainment to help ease the stress of being cooped up in the office all day. It's a true liberating experience. 

Though liberating, Happy Hour, like all good things, has to comes to an end. Saddened by this proposition we asked ourselves the age old questions - Why isn't Happy Hour every hour?

With some quick thinking and ingenuity, we realized our mixes could solve the world Happy Hour conundrum, extending Happy Hour to every, any, and even ALL hours of the day!!!

Using our mixes there are no lines at a bar, no crowds, no complex mixing steps, no extra bar ingredients, just combine WATER + MIX + SPIRIT  and you have a COCKTAIL! 

It's just that simple. We promise.

Don't believe us? Try it for yourself - OUR MIX SHOP

To wrap it up, next time you find yourself in a bar or restaurant during Happy Hour think for a minute about how with Leisuremann's every hour is Happy Hour.

Cheers!

- Cliff #leisurehour

Know What You're Ordering?

"Don't be afraid, it's just a cocktails"... Should be what most people say to themselves before placing an order for a drink at a bar, right?

Honestly, when asked, most individuals have limited knowledge of what they are actually ordering or the terminology behind drink orders. Though cocktail history is deeply rooted, having just an general knowledge of key terms and practices can not only aid but make your overall cocktail experience that much more enjoyable.

When ordering utilize the spirit first chaser second rule unless the cocktail/drink of your choice has an official name (ex. Old Fashioned or Dark & Stormy) or you prefer a single spirit, which we will get into later. Instead of telling your bartender you would like a cranberry vodka, use your confident voice and state "I would like a vodka cranberry". Also, don't be afraid to be specific. I would like a Ketel One and cranberry or an Absolut and cranberry. This shows your bartender that you didn't get off the 21 train yesterday and affords you the grand opportunity to make the "call" on your own cocktail. Hence the term "call" brands vs "well" liquors, but thats for a different blog.

In conjunction with proper ordering, knowing how you like your spirits served, is crucial. Though terminology varies from bar to bar, city to city, spirit to spirit, and even bartender to bartender, a few cocktail serving methods hold true.

Neat - A single spirit that is unmixed as well as not chilled. This is usually reserved for spirits that by their nature are best served and enjoyed at room temperature.

On the Rocks - A single spirit that is served on or over ice. This is usually reserved for drinks or spirits that are enjoyed cold and with the addition of melting ice brings flavor profiles not achieved neat.

Up or Straight Up - A libation that is shaken or stirred with ice, strained and served sans ice. This is usually reserved for specific spirits and cocktails and is either at the discretion of the bartender or the patron.

Cocktail or Mixed Drinks - An alcoholic beverage crafted of varying ingredients and spirits not limited to flavor or amount that is uniquely its own. Most are named. Refer to them by name and trust your bartender as they usually are the experts. Let your pallet for cocktails roam free!

At Leisuremann's we want you to have an excellent cocktail experience no matter where you go. We sample our mix on the rocks, as we find the slightly cold and mellow melting of an ice cube lends subtle flavor profiles not achieved when consumed neat. With that said, enjoy how you please. The beauty of our mix, as well as most cocktails, is that you can make them your own. Try new things, new spirits, new ratios and overall have the cocktail adventure you desire.

Remember Keep Calm and Cocktail On!

Cheers.

Cliff

$50 Dolla Make You Holla!

Not all spirits are created equal.

This week we came across a very informative video from Business Insider titled "Whiskey Expert's Favorite Bottles Under $50".

In this video, Tommy Tardie, whiskey expert and owner of The Flatiron Room in NYC, breaks down the nuances of 5 whiskeys under $50. Delving into the history of each and giving a little insight as to what makes these 5 whiskeys top of their class. 

To quote Tommy, "There's no best whiskey, it's really just based on your palette." So sit back, make a Leisuremann's Old Fashioned with your favorite whiskey and enjoy this short video!

Thanks Tommy!

Cheers!

-Cliff

One hell of a year!

From its inception, we knew we had something big, not just a product but an authentically honest and no-nonsense brand that is truly experienced by its users. 

2016, in retrospect, has been one hell of a year! Filled with unique places, chance encounters, grand adventures, and even the occasional festival or 3.

To our patrons and supporters, thanks for an awesome 2016. We look forward to even greater things to come in 2017.

To those seeing us for the first time, welcome! Take a look around, let us know what you think, and maybe even order a tin or two. Shop here now!

Have a great NYE and till 2017 - Drink up, be safe and Cheers from the gents @ Leisuremann's!